Toyota Sells US-Built Vehicles in Tokyo Under Japan-US Tariff Deal
The Texas-built Tundra pickup truck and the Indiana-assembled Highlander SUV went on sale in the Japanese capital Thursday, with a nationwide rollout across Japan scheduled for the summer.
The arrangement, forged as part of broader trade negotiations between the two countries, allows US-manufactured vehicles that have cleared American safety certification standards to enter the Japanese market without being subjected to a separate round of domestic safety inspections — a procedural hurdle that had long complicated such imports.
Once the nationwide launch is underway, Toyota intends to move 80 Tundra units per month, priced at a suggested retail figure of 12 million yen ($75,000), alongside 40 Highlanders per month at $53,900. The company has also flagged plans to introduce its US-produced Camry sedan to the Japanese market once the necessary groundwork is in place.
The commercial debut comes on the heels of a protracted trade dispute. The Trump administration moved aggressively on auto tariffs beginning in April of last year, raising the levy on foreign-manufactured vehicles from 2.5% to 27.5%. Following negotiations, the rate applicable to Japanese cars was subsequently trimmed to 15% in July, with that adjusted figure formally taking effect in September.
The stakes for Japan are considerable. Automotive exports represented approximately 30% of all Japanese goods shipped to the United States in 2023 — the single largest sectoral share — making the industry the most exposed to any shifts in American trade policy.
President Donald Trump had framed the sweeping tariff campaign as a necessary instrument to address persistent US trade deficits with key partners, including Japan.
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