AGP Executive Report
Last update: 11 hours agoBeauty Innovation: Cosmoprof Asia’s 44 award finalists point to emerging trends in skincare, beauty devices and sustainable packaging, including biotech-inspired formulas. As “clean beauty” claims proliferate, shoppers also face questions about what labels such as “natural” and “non-toxic” really mean. AI and Shopping: Brands are shifting from search visibility to AI recommendations, while consumers remain wary of handing shopping assistants the final say. Retail Experiences: Le Labo’s mobile perfume boutique brings its in-person fragrance experience to new cities, betting that hands-on discovery can draw shoppers away from online-only buying. Brand Storytelling: Consumer brands are experimenting with short social-media dramas to build memorable connections through entertainment rather than conventional ads. Automotive R&D: Audi and SAIC’s new Shanghai center will develop China-focused vehicles, software and driver-assistance features closer to local customers.
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