Rootstock Software names Frederick Li chief product officer

Rootstock Software appointed Frederick Li as chief product officer and promoted Ohad Idan to senior vice president of AI and platform engineering. The moves are designed to speed AI-powered product development for manufacturers and distributors using Rootstock’s cloud ERP platform.

Why it matters: - Rootstock is reorganizing product and engineering leadership around AI as it tries to move faster from roadmap planning to customer-facing features. - The company is targeting manufacturers, wholesalers and distributors that use ERP software to run operations. - The leadership changes are meant to shorten time to value for customers.

What happened: - Rootstock Software named Frederick Li as chief product officer. - Rootstock promoted Ohad Idan to senior vice president of AI & Platform Engineering. - The company announced the changes on November 9, 2026, from San Ramon, California. - Li will lead product direction as Rootstock advances its AI strategy. - Idan will drive AI-augmented development and continue working with customers and platform partners.

The details: - Li will shape the solutions Rootstock delivers to manufacturers and distributors. - Li will guide product strategy for the AI era and prioritize the roadmap as customer and market needs shift. - Idan will apply platform and ecosystem expertise across the engineering organization. - Idan will advance AI-driven engineering practices and speed development and delivery. - Rootstock said the two leaders will work together to bring new capabilities to customers faster. - CEO Rick Berger said Li brings experience launching new products, AI knowledge and product discipline. - Berger said Idan’s role reflects his platform and engineering expertise. - Li has more than 15 years of B2B software product leadership experience. - Li previously served as chief product officer at Fishbowl Inventory, where he helped scale the business. - Li spent more than six years at BlackLine and rose to vice president of product management for financial close solutions. - Li also held product leadership roles at CoreLogic, including in its Santa Monica innovation hub. - Idan will keep leading the technical side of Rootstock’s key platform partnerships.

Between the lines: - Rootstock is pairing product strategy and engineering execution more tightly as AI becomes a central part of ERP competition. - The company appears to be betting that faster internal coordination will translate into faster customer adoption of new AI features. - Li’s background in scaling established software businesses suggests Rootstock wants stronger product discipline as it expands.

What's next: - Li is expected to sharpen Rootstock’s product roadmap around AI opportunities. - Idan will push AI-augmented engineering practices across the company. - Rootstock plans to accelerate innovation and delivery for customers as the two leaders settle into their new roles.

The bottom line: - Rootstock is putting product and engineering under tighter AI-focused leadership to speed up what it builds and how quickly customers get it.