David Gaines reframes buying as an act of human connection

David Gaines, author of Radical Business and CEO of La Terza Coffee, has a new book out Oct. 27 that argues everyday purchases can strengthen relationships, support dignity and drive positive change. Why We Buy and Why It Matters uses a simple framework to help readers practice conscious consumerism without relying on guilt.

Why it matters: - Why We Buy and Why It Matters: Small Choices, Big Impact is aimed at readers who want their spending to reflect their values. - The book argues that everyday purchasing decisions can influence people, communities and the environment. - Gaines frames consumption as a way to support human dignity and build stronger connection in a disconnected world.

What happened: - Social entrepreneur and business leader David Gaines wrote Why We Buy and Why It Matters: Small Choices, Big Impact. - The book is scheduled for release on Oct. 27, 2026, from The Collective Book Studio. - Gaines is also the author of Radical Business. - The book presents conscious consumerism as a practical habit, not a niche lifestyle choice.

The details: - Gaines draws on personal experience, cultural research and more than a decade of work at the intersection of business and community impact. - The book introduces a “Plant, Water, Grow” framework for building lasting habits of conscious consumption. - Readers are meant to use the framework regardless of budget or lifestyle. - The book says readers can make purchasing decisions that align with their values. - The book also points readers toward businesses and producers creating positive social impact. - Gaines includes stories, historical examples and practical guidance. - The book pushes back on guilt-driven approaches to ethical consumption. - The approach centers awareness, curiosity and community. - The book is 272 pages, hardcover, and lists a U.S. price of $24.95. - The ISBN is 978-1-68555-626-6.

Between the lines: - Gaines is tapping into a broader shift as some businesses move beyond profit-only models and weigh their impact on people and the planet. - The book appears to translate that shift for consumers by arguing that ordinary buying choices can carry moral and social weight. - Gaines ties the message to a larger idea of a more human-centered economy. - In the book’s framing, conscious consumption is less about perfection and more about intentionality.

What's next: - The book reaches bookstores and readers on Oct. 27, 2026. - Gaines is available for interviews and bylined articles. - Review copies are available through Trina Kaye Organization at TrinaKaye@tkopr.com. - More information is available at David Gaines' website. - The Collective Book Studio is based in Oakland, Calif., and its books are distributed by Simon & Schuster.

The bottom line: - Gaines wants readers to see buying less as a transaction and more as a daily chance to create connection, support good businesses and reinforce the values they want to live by.