Riced vegetables market seen topping $5.49 billion by 2030

The Business Research Company says the global riced vegetables market will grow from $3.69 billion in 2025 to $4.01 billion in 2026, then reach $5.49 billion by 2030. The forecast points to rising demand for plant-based, low-carb and convenient food options across retail and online channels.

Why it matters: - Riced vegetables are moving from a niche substitute to a mainstream convenience food as consumers look for healthier, low-carb meal options. - The market’s projected jump to $5.49 billion by 2030 signals continued demand for vegetable-based products that fit plant-focused diets and easy meal prep.

What happened: - The Business Research Company released its Riced Vegetables Global Market Report 2026, covering market size, trends and forecasts through 2035. - The report says the riced veggies market will rise from $3.69 billion in 2025 to $4.01 billion in 2026, an 8.6% CAGR. - The same report projects the market will reach $5.49 billion by 2030, with an 8.2% CAGR over the forecast period. - The company also published a free sample of the riced veggies market report and the full riced veggies market report.

The details: - Riced veggies are finely chopped vegetables processed to resemble rice in size and texture. - These products are positioned as a substitute for traditional grains. - Manufacturers use processing and packaging methods intended to preserve freshness, quality and nutritional value. - The report cites healthy eating awareness, plant-based diets, convenient meal demand, broader frozen vegetable availability and low-calorie preferences as drivers of recent growth. - Future growth is expected to come from clean-label vegetable-based foods, functional and nutritional product innovation, sustainable food consumption, online grocery expansion and interest in personalized nutrition. - The report highlights rising demand for low-carbohydrate diets, plant-based eating, ready-to-cook vegetable options, wider retail availability and new vegetable blends and flavor profiles as key trends. - The report says plant-based diets, which emphasize vegetables, fruits, grains, legumes, nuts and seeds while reducing animal products, are a major growth driver. - The Australian Bureau of Statistics reported in September 2025 that 5.3% of Australians identified as vegetarian or vegan. - North America held the largest riced veggies market share in 2025. - Asia-Pacific is projected to be the fastest-growing region over the coming years. - The regional analysis also covers South East Asia, Western Europe, Eastern Europe, South America, the Middle East and Africa.

Between the lines: - The forecast reflects a broader shift in packaged food toward products that combine health claims with convenience. - Online grocery growth and retail expansion could make riced vegetables more visible outside health-focused aisles. - The region mix suggests mature demand in North America and more room for adoption in Asia-Pacific.

What's next: - The report expects more product development around nutritional positioning, sustainability and customized diets. - Wider distribution and new flavor combinations could help riced vegetables move further into everyday meal planning. - The Business Research Company says its 2026 report update includes market attractiveness scoring, TAM analysis, company scoring matrix graphics, Excel dashboards, market hotspots infographics, key technologies and updated graphics and tables.

The bottom line: - Riced vegetables are forecast to keep growing as shoppers trade up to convenient, plant-based alternatives to rice and other grains.