Priceagent named finalist in Greenbook’s Insight Innovation Competition

Priceagent International AB has been picked as one of five finalists in Greenbook’s Insight Innovation Competition at IIEX West 2026. The Swedish pricing intelligence company will pitch live in San Francisco on Oct. 27 as judges and attendees pick winners.

Why it matters: - The finalist spot gives Priceagent exposure to a global audience of insights leaders, research tech builders and marketers at IIEX West 2026. - Greenbook’s competition can boost early-stage companies with industry credibility, attention from buyers and a chance at cash prize money. - Priceagent’s pitch centers on a longstanding problem in pricing: many teams can estimate what consumers want, but fewer can measure what consumers will pay with precision.

What happened: - Priceagent International AB was selected as one of five finalists in the Greenbook Insight Innovation Competition at IIEX West 2026. - The company will pitch live in San Francisco on Oct. 27, 2026. - Robert Tinterov, Priceagent’s CEO, will represent the company at the live pitch. - The other finalists are Enlightn, Digital Consumer Journey Tracking by Datacy, TestCart AI and EXPLNERS.

The details: - Greenbook has run the Insight Innovation Competition since 2013 for early-stage companies, emerging technologies and new research methods. - Five finalists are chosen from a competitive pool of applications. - Judges will select the Experts' Choice winner, which comes with a $10,000 prize. - IIEX West attendees will vote separately for the Audience Favorite. - Priceagent’s Predictive Demand Engine maps consumer willingness to pay as a continuous demand curve. - The platform aims to deliver exact price coordinates rather than acceptable price zones. - The company says the approach can replace specialist-led pricing work that traditionally takes weeks. - The Predictive Demand Engine measures demand and revenue at every price point. - The methodology identifies the price that maximizes demand, the price that maximizes revenue and the psychological price barriers between them. - Studies run in hours or days rather than weeks. - The platform is self-serve and can be deployed across languages and currencies. - Priceagent was founded in 2019 as a pricing consultancy. - The company launched its self-serve SaaS platform in autumn 2025. - Priceagent says its methodology is backed by 48 million consumer data points gathered across a decade of commercial pricing research. - More information about the competition is available at Greenbook’s IIEX West competition page. - Greenbook’s announcement is available at the finalist announcement. - Priceagent’s LinkedIn page is available at the company’s social profile.

Between the lines: - The selection suggests Greenbook sees pricing intelligence as a live category in the broader insights market, not just a back-office research function. - Priceagent is positioning its product as faster and more operational than traditional pricing studies, which could appeal to teams making day-to-day price decisions. - The company’s emphasis on self-serve workflows and multilingual deployment points to a push beyond specialist research projects and into broader commercial use.

What's next: - Priceagent will present its pitch in San Francisco on Oct. 27. - Judges will name the Experts' Choice winner during the competition. - IIEX West attendees will separately choose the Audience Favorite. - IIEX West 2026 runs Oct. 27-28 in San Francisco.