Mayer Brown sponsors Digital Fashion Week's capital and innovation panel

Digital Fashion Week named Mayer Brown as a sponsor for its Sept. 9-10 event in New York, with partner Stephanie Hurst set to join a panel on where capital is flowing in fashion tech. The partnership puts legal, venture and technology expertise in front of founders and investors tracking AI, digital fashion and retail infrastructure.

Why it matters: - Digital Fashion Week is pulling together founders, investors, technologists and legal advisers around the money and technologies shaping fashion's next phase. - Mayer Brown's VC and tech lawyers add deal and fundraising perspective to a sector where investment trends can determine which tools scale. - The panel's focus covers AI-driven design, supply chain tools, digital fashion and retail infrastructure.

What happened: - Digital Fashion Week announced Mayer Brown as a sponsor for its upcoming event in New York on Sept. 9-10, 2026. - Stephanie Hurst and Neela Pack, partners in Mayer Brown's venture capital and tech practice, will attend the event. - Hurst will speak on the Capital and Innovation panel. - The event's New York presence also includes the New York Fashion Week: FashionTech x FinTech Mixer on Sept. 9 and Digital Fashion Week NYC 2026 | AI, Fashion Technology & Future Retail on Sept. 10.

The details: - The Capital and Innovation panel will look at where investment is flowing in fashion technology. - The discussion will also examine which emerging technologies are positioned to define the industry's next phase. - Hurst advises founders and investors on deal structuring, fundraising and growth-stage decisions across the tech sector. - Digital Fashion Week says the sponsorship supports its mission to convene the people building fashion technology's future. - Digital Fashion Week describes itself as a fashion tech event that combines thought leadership panels, immersive technology exhibits and runway experience. - Mayer Brown is a global law firm with a dedicated VC/Tech practice advising founders and investors on venture financing and technology transactions. - Clare Tattersall, founder of Digital Fashion Week, said Hurst's position at the intersection of venture investment and emerging technology will bring substance to the conversation. - Digital Fashion Week shared social links for LinkedIn, Instagram and YouTube.

Between the lines: - The sponsorship signals that legal expertise is becoming part of the fashion-tech conversation, not just a back-office function. - The panel's mix of venture, law and founder voices suggests a focus on how capital, regulation and product development intersect in the sector. - The emphasis on AI and retail infrastructure reflects where fashion-tech investors appear to be looking for practical, scalable applications.

What's next: - Digital Fashion Week's New York event is set for Sept. 9-10, 2026. - Hurst is expected to contribute to the Capital and Innovation panel when programming begins. - Mayer Brown will have a presence across the two New York Fashion Week-related events.

The bottom line: - Mayer Brown is using Digital Fashion Week to position its VC and tech expertise in front of the fashion-tech investors and founders shaping the industry's next wave.