AutosToday pivots from marketplace to dealer inventory intelligence

AutosToday is expanding its consumer marketplace into AutosToday for Dealers, a platform aimed at helping dealerships make better buying, pricing and sourcing decisions. The shift builds on a database of more than 6 million vehicles and the founder’s firsthand dealership experience.

Why it matters: - AutosToday is moving into a larger dealer-tech market by turning marketplace data into inventory intelligence tools. - The shift is designed to help dealerships spot pricing and sourcing problems earlier, before unsold vehicles start adding floorplan and cash-flow pressure. - Dealers can try AutosToday for Dealers free for a limited time, which may speed adoption.

What happened: - AutosToday expanded beyond its consumer automotive marketplace into AutosToday for Dealers. - The dealer platform is built around inventory intelligence, vehicle appraisal, competitive market insights and sourcing. - The company said the evolution has developed over several years. - The platform now includes Dealer Lens, VIN Appraisal and other dealer-focused tools.

The details: - Founder and CEO Tony Gashi said the idea came from his experience as a car salesman and dealership owner. - Gashi saw consumers struggle to understand what their cars were worth and dealers face inefficient inventory sourcing. - Gashi and technology entrepreneur Wojo Wietecha built the original platform so vehicle owners could list cars and receive bids directly from dealers. - That consumer listing feature still exists inside AutosToday for Dealers, but it is now a smaller part of the product set. - Wietecha said he and Gashi combined industry knowledge with technology skills to launch the product. - The marketplace database has grown to more than 6 million vehicles. - AutosToday has built data on pricing, mileage, days on market and vehicle movement. - Those data sets now support dealer tools for appraisal and competitive analysis. - The company says its dealer platform provides actionable recommendations, not just market data. - The company said the marketplace remains central because its reach and market activity power the dealer products. - Gashi said vehicles that reach 45 days unsold can become a warning sign and may require action before the first curtailment.

Between the lines: - AutosToday is positioning itself less as a marketplace and more as a decision-support product for dealers. - The company is trying to turn raw market activity into operational guidance, which can be more valuable than static reporting. - The emphasis on early intervention suggests the product is aimed at helping dealers protect margins and reduce holding costs.

What's next: - AutosToday said it will keep refining how marketplace data supports dealership decisions. - The company is offering limited-time free access as it introduces the dealer platform to more stores. - Continued product development appears likely around appraisal, sourcing and market analysis tools.

The bottom line: - AutosToday is betting that its consumer marketplace data can become a dealer workflow tool with more direct business value.