Deodorants and fragrances market seen reaching $63.2 billion by 2031

The global deodorants and fragrances market is projected to grow from $37.9 billion in 2021 to $63.2 billion by 2031, driven by wider product availability, online access and new premium offerings. The report also points to rising risks from counterfeit and low-quality products, while Asia-Pacific is expected to post the fastest growth.

Why it matters: - The deodorants and fragrances category is a large global personal care market with room to expand across mass, premium and luxury segments. - Growth in online retail is making domestic and international brands easier to buy, which can broaden consumer choice and pressure smaller competitors. - Product recalls, imitation goods and ingredient safety concerns could shape trust and purchasing decisions.

What happened: - Allied Market Research said the deodorants and fragrances market generated $37.9 billion in 2021. - The market is expected to reach $63.2 billion by 2031. - The forecast implies a 5.3% compound annual growth rate from 2022 to 2031. - The report covers size, share, competitive landscape and trend analysis across type, end-user, price point, distribution channel and region. - Download the sample report.

The details: - Market growth is being supported by more product offerings, wider scent availability and easier access to premium products through online channels. - Spray products remain the most commonly used form because they are easy to use and dry quickly. - Stick deodorants are gaining popularity because they last longer and reduce the need for frequent reapplication. - Roll-ons are also gaining ground because they dry quickly and allow controlled application. - The report says innovation in products and packaging, along with celebrity-centered products, could create additional growth opportunities. - Low-quality and imitation products are restraining the market. - Concerns about carcinogenic ingredients and resulting recalls are creating fear among consumers. - The market is segmented by spray, stick, roll-on and others. - The market is also segmented by women and men. - Price points include economic, premium and luxury. - Distribution channels include hypermarkets and supermarkets, specialty stores, online channels and others. - North America held nearly one-third of global revenue in 2021, helped by the presence of many deodorant and fragrance brands. - Asia-Pacific is projected to post the fastest CAGR at 6.2% from 2022 to 2031 and is expected to dominate by 2031.

Between the lines: - The forecast suggests the category is shifting from basic hygiene purchases toward brand-led and experience-driven buying. - Celebrity-backed products and premium positioning may help higher-margin brands, while counterfeit risks may hit consumer confidence across the market. - Faster growth in Asia-Pacific points to rising adoption outside mature markets, where competition is already crowded.

What's next: - Brand owners are likely to keep investing in new formats, packaging and premium positioning. - Online distribution should remain a key growth lever as shoppers compare more brands and price tiers. - The report identifies the company’s listed peers and competitors as Edgewell Personal Care, Estée Lauder, Giorgio Armani, Groupe Rocher, L'Oréal, LVMH, PVH, Revlon, Procter & Gamble and Unilever. - More information is available through the purchase inquiry page.