Avaans Media opens Fall 2026 PR Sprints for consumer brands

Avaans Media is opening its Fall 2026 PR Sprints program for consumer brands, with just 10 client spots available and an Aug. 17 enrollment deadline. The Los Angeles PR agency is pitching the 90-day campaigns as a way to win editorial coverage and AI-era visibility as consumer discovery shifts toward tools like Claude, Perplexity and Gemini. Why it matters: - Consumer product brands are facing a new discovery problem as shoppers increasingly use AI tools to research and choose products. - Avaans Media is packaging PR as a response to that shift, tying earned media to visibility in AI search results and product discovery. - The program targets brands that need credibility across both traditional media and AI-driven platforms. What happened: - Avaans Media opened enrollment for its Fall 2026 PR Sprints program for consumer brands on June 18, 2026. - The Los Angeles-based boutique PR agency will accept 10 clients for the fourth-quarter campaign cycle. - The enrollment deadline is Aug. 17, 2026. - PR Sprints are 90-day public relations and media campaigns for consumer brands across CPG, consumer electronics, health and wellness, food and beverage, natural products, beauty, home goods and DTC. The details: - Each Sprint includes guaranteed branded placement in national editorial. - Each campaign includes AI visibility reporting across Claude, Perplexity and Gemini. - Each campaign includes category exclusivity that blocks direct competitors during the full campaign window. - For the first time, Avaans Media is working directly with digital agencies and SEO agencies as referral and white-label partners. - The agency is also adding a proprietary ROI projection model that is reviewed with prospective clients on a one-on-one assessment call before they commit. - Sprints are offered in Silver, Gold and Platinum tiers. - All tiers include category exclusivity. - Digital agencies and SEO agencies can inquire through the same assessment process. - Consumer brands and agency partners can request an assessment at Avaans Media’s website . - Avaans Media is recognized with three consecutive Inc. Magazine Power Partner Awards for 2023, 2024 and 2025. Between the lines: - Tara Coomans, Avaans Media founder, said many consumer brands have not adapted to the way AI search is replacing traditional product discovery. - Coomans said brands without third-party editorial coverage risk losing visibility not only in Google, but also in AI results where consumers increasingly start their searches. - The program appears designed to turn earned media into a measurable performance channel, not just a brand-building exercise. - The positioning also reflects a broader push among PR firms to serve as a bridge between editorial coverage, search visibility and revenue outcomes. What’s next: - Avaans Media expects category availability to close quickly because only 10 client spots are open. - The agency will continue taking assessment calls with consumer brands and agency partners ahead of the Aug. 17 deadline. - Interested clients can apply for the Fall 2026 cycle through the Avaans Media assessment process. The bottom line: - Avaans Media is betting that consumer brands will pay for PR that improves both editorial credibility and AI-era discoverability.